Final Season Campaign

Challenge
With NBC’s Timeless heading into its final season, the goal was to maximize fan engagement, build momentum for the finale, and give the passionate “Clockblocker” fan community a campaign worthy of their dedication.

Strategy

• Developed a multi-platform approach across Twitter, Facebook, Instagram, and Discord.

• Equipped cast and creators with weekly asset packs to fuel live-tweeting and authentic promotion.

• Activated 25+ major brands—including State Farm and Wendy’s—through organic social outreach to expand the conversation beyond the show’s core audience.

Execution

• Live-tweeted and Instagrammed each episode, building real-time excitement.

• Captured behind-the-scenes photos and videos directly from set to give fans exclusive content.

• Launched the “12 Days of Timeless” loyalty campaign, rewarding fans for their dedication.

• Orchestrated a Comic-Con surprise appearance by Malcolm Barrett (Rufus), creating a viral fan moment.

Results

• Timeless ranked #1 for the night and #1 trending across social platforms during its finale.

• Campaign extended reach through organic brand engagement and fan-driven amplification.

• Recognized by the Wall Street Journal as one of the most re-watched shows.