A showcase of videos I’ve produced or led for social media, including fan engagement content, behind-the-scenes features, and contest campaigns. These examples highlight how I help bring shows and brands to life online, connect with audiences, and drive participation
Social Media Video
Salem
Produced a social video featuring Salem creators Adam Simon and Brannon Braga to thank fans for their support. The series aired for three seasons on WGN America, and the trivia in the video encouraged fans to revisit past episodes.
Outsiders
Led a contest at WGN America for the show Outsiders, inviting fans to become the 'Farrellest Fan.' The winner received a visit to the Pennsylvania filming location and a cameo role in the Season 2 premiere.
Dawson’s Desktop - Dawson’s Creek
Dawson’s Creek
Ahead of its time, Dawson’s Desktop extended the Dawson’s Creek universe beyond the TV screen, letting fans step inside the characters’ world through their computer desktops. This groundbreaking interactive experience gave 24/7 access to personal files, emails, and diaries—blurring the lines between storytelling and technology, and proving that convergence between television and digital media was not only possible, but transformative.
Bellevue
For WGN America’s Bellevue, I led the development of an interactive Facebook Messenger chatbot that put fans in the role of detective. By engaging with rich characters and solving clues in real time, crime enthusiasts could immerse themselves in the show’s storyline. Working directly with Facebook to integrate video and images—features not yet available on the platform—I helped create a first-of-its-kind experience that drove tune-in and deepened fan connection..