About

I'm an experienced marketing professional with a passion for social media and digital marketing. Throughout my career, I've led successful social marketing campaigns for major entertainment brands, including Sony Pictures Television, WGN America, and Warner Bros. Worldwide Television Marketing.

Overall, my experience in social media and digital marketing, paired with my proven ability to lead and collaborate with cross-functional teams, makes me a valuable asset to any organization seeking to increase awareness, engagement, and viewership through strategic marketing initiatives.

Ask me about being from Alaska!

Skills

Social Media Management, Project Management, Campaign Management, Website Production, Community Management, Content Strategy, Social Listening & Analytics, Storytelling

Volunteer Experience

Academy of Television Arts and Sciences
Social Media Head - Emmys and Creative Arts Awards
2012-2014

Board Member, Digital Committee
2012-2014

Portfolio

Timeless

I developed the social media strategy for the final season of NBC's "Timeless" across various platforms such as Twitter, Facebook, Instagram, and Discord. Through organic means, I engaged with over 25 brands, ranging from State Farm to Wendy's, to promote the show among their followers. Additionally, I created a 12 Days of Timeless campaign that offered rewards to fans for their loyalty to the show. I provided the talent with asset packs for each episode to encourage them to share their enthusiasm for the show. At Comic-Con, I surprised fans with a guest appearance by Rufus (played by Malcolm Barrett). As a result of these efforts, "Timeless" is now considered one of the most re-watched shows according to the Wall Street Journal.

Bellevue Chatbot

I led the development of an interactive experience for WGN America's original TV show "Bellevue" to engage crime enthusiasts in playing the role of a detective through a Facebook Chatbot. The goal was to create a deep level of interaction with rich characters and a compelling crime story. Since Facebook Messenger chatbot did not integrate video or photos on the platform at that time, I collaborated with the platform to make it happen. On the day of the show's premiere, the "Bellevue" Facebook page sent a reminder message to every individual who had interacted with the chatbot, along with a trailer, to encourage them to tune in that night.

Watch a video about the Facebook Chatbot: https://www.youtube.com/watch?v=SbEkOZTpO9Q

Terminator Salvation: Resistance2018 Twitter game

I developed a first-of-its-kind game on Twitter to engage users in the fight against Skynet and the Terminators. Users could earn points by playing the game, which would help them climb up the leaderboard. The game was later adapted for "Wheel of Fortune" as "Twitter Toss Up," and it continues to be played on the Wheel Twitter account today. The game received accolades from Mashable, which praised it as "The absolutely right way to use Twitter for marketing."

Read the Mashable article about the game.

Dawson’s Creek

“Dawson’s Creek” - Dawson’s Desktop and surrounding websites.

I led the development of Dawson's Desktop, an award-winning interactive experience for fans of the TV show "Dawson's Creek." The desktop allowed users to explore a fictionalized version of Dawson's personal computer screen, where they could browse his multimedia journal and homework files, listen to his CDs, and even search his trash bins. Additionally, users could read the characters' e-mails and chats, and catch up on storylines that were disclosed on the desktop and continued in the on-air episodes. This innovative engagement strategy proved successful in attracting and retaining fans, encouraging them to visit the desktop to learn more and stay informed about the show.

Watch a video about Dawson’s Desktop: https://www.youtube.com/watch?v=uzPLlv6WwtU&t=142s

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Other Campaigns

Salem - WGN America

How I Met Your Mother - WGN America

Underground - WGN America

Produced a social video from Salem creators Adam Simon and Brannon Braga to thank the fans for watching. 3 seasons. The video contained trivia which caused fans to go back and watch episodes again.

Ran a contest on WGN America for the show Outsiders. Took the Farrellest Fan Winner for a set visit and she and her friend had a cameo role in the season 2 premiere episode.